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Better Air Healthy Living Campaign
In July of 2005, when the new LG AC NeoPlasma introduced in the market, SemutApi Colony positioned this product as great technology that can help create Better Air Healthy Living in the mind of customer. This campaign created a healthy air movement that carrying protest signage to STOP AIR POLUTION and FOREST FIRE. They also hand out a LG branded masker for people to wear, almost 50,000 maskers given out for free in nationwide. |
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