Djarum Super Soccer Games
Djarum Super Soccer Games is the new alternative games of soccer. It?s a kind of street ball but with its special rules of play. Djarum as creator wants to make this game as popular game, simultaneously with brand loyalty. SemutApi Colony create marketing campaign through video, games, mailing list also use a viral marketing to create its online branding and become word of mouth to people. Djarum has also been reshaping their digital marketing campaign to grab TOM of 26 millions Indonesian online communities.
