Every Piece Tells a Story Campaign
Goldmart plans to resolve its current state, as it has been experiencing a fall in sales and depletion in its market shares. Despite being a well known brand to the mature segment, the name Goldmart is unfamiliar to the younger generation. SemutApi Colony has did
a marketing intelligence survey and used the results to create a streamline marketing strategy. SAC found some interesting insights about consumers perception and other inputs they have for Goldmart.
