Futami is new product released by Futami Food and Beverages in 2008. This product positioned itself as a healthy tea that contains natural substance. As a new product, Futami needs to create and increase market awareness about Futami and stimulate people to try and consume this product for their healthiness. As the solution, SemutApi Colony creates a campaign which uses offline and online media. Clue Series is one activity created by SemutApi Colony that uses Kaskus as the largest online community in Indonesia. It is a competition where people have to find some clues spread in several threads in Kaskus. This online activity made a big curiosity of Kaskuser and get wide attention from Kaskus member.