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Draft Beer
SemutApi Colony's challenge was to reposition and revamp Draft Beer. A name lock-in with the Draft Beer logo was created. Red, black and white were used for the product and were retained, refresh through more use of the color. The new brand emphasized a bold new look, great times situation and freshness of the beer as part of the concept of ?Party Starter?, which is resulting a new brand look and feel that conveys young refreshment while maintain its integrity as a quality beer. |
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