The Bro & Cuy
Enter the 6th year of Djarum Super Soccer seasons,SemutApi Colony has a challenge to develop something to increase the euphoria. SemutApi Colony came up with an idea to create an interactive billboard using LED. This is a breakthrough out of home advertising which integrates mobile phone and LED screen. People can easily command the characters in LED screen just by sending SMS with 5 options of commands. This new alternatives media brought
a new color into the business and allows marketers to have
a new promotion channel.
