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The Heartbreaker Campaign
Hyundai Motor Indonesia decided to launch its Getz car line up with a fresher look and better features in the form of New Getz 1.4. SemutApi Colony positioned Hyundai New Getz as a stylish city car with new value added features by using ?The Heartbreaker? as an umbrella concept. This campaign enhanced the message that Getz design and all the features are undeniable, so people would find their heart broken if they didn?t have it.
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